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Kendra Scott Giant Augmented Bling
Project type
AR
Location
Austin, TX
Role
Producer, Videographer
When it comes to campaigns, Kendra Scott likes to go big! We were enlisted by Kendra Scott and Sunset studios to adorn iconic Austin buildings with giant jewelry.
Kendra Scott took Elisa on tour to college campuses across the country. To kick off the tour, we added giant Elisa pendants to the Scottish Rite Dormitory near the University of Texas in Austin. It made quite the splash!
Blender was used to motion track custom recorded footage to overlay animated 3D jewelry. 360 captures were implemented to enhance the realism of lighting and reflections.
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